I agree with the posts on the xml forum (e.g. http://forum.atlasti.com/showthread.php?t=4716): We desperately need visually appealing and interactive options for engaging our stakeholders with the data but which bypasses the need to learn xml programming or some other 'techy' skill. A plugin or addin might be the way to go, perhaps included with a wizard. The bottom line is that clearly something is needed that automates customized output/export for presentation. In my view this is synonymous with the export of raw text into a PowerPoint slide deck, or the table and graph wizard tool in Excel. In its current form ATLAS.ti is super for ethnographic analyses conducted by a single research who is simply writing up results for a publication. However, I suppose that most of us require other aesthetically captivating engagements for conference presentations, design concept generations, or interactive websites. Surely you can come up with something!